_____ Is a System of Marketing by Which Organizations Communicate

question 24

Multiple Choice

_____ is a system of marketing by which organizations communicate directly with target customers to generate a response and/or a transaction.

• A) Advertising
• B) Sales promotion
• C) Direct marketing
• D) Public relations

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Definitions:

Fixed Costs

Costs that do not vary with the level of output or production, such as rent, salaries, and insurance premiums.

Sales Volume

The total quantity of products or services sold by a company within a specific period, often used as a measure of business activity.

Break Even

The point at which total costs and total revenues are equal, resulting in no net loss or gain.

Breakeven Point

The point at which total costs and total revenue are equal, meaning a business is neither making a loss nor a profit.