Building a Positive and Ethical Reputation Requires a Firm To

question 25

Multiple Choice

Building a positive and ethical reputation requires a firm to:

• A) Offer products that are somewhat better than their competitors.
• B) Convey a compelling story about the firm and what it stands for.
• C) Avoid attention from the news media.
• D) Pay opinion leaders to write positive reviews.

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Definitions:

Network Type

Describes the classification of a network based on its size, connectivity, and architecture, such as LAN (Local Area Network) or WAN (Wide Area Network).

Specific Purpose

A clear, defined goal or objective that is intended to be accomplished within a particular context or project.

Web

A system of interconnected documents and other resources, linked by hyperlinks and URLs, accessible over the Internet.

Authentication

The process of identifying a computer user, based on a login or username and password. The computer system determines whether the computer user is authorized and what level of access is to be granted on the network.