Global Businesses That Have Extended Their Public Relations Strategies Worldwide

question 13

Multiple Choice

Global businesses that have extended their public relations strategies worldwide should:

• A) Ensure that communications with local media take place in the area's native language.
• B) Never decentralize their global public relations programs to ensure the company has "one voice."
• C) Assume that there is no anti-American sentiment in the countries where they have operations.
• D) Ignore local customs and emerging issues in the locations where they operate.

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Definitions:

Psyche

The total of the human mind, conscious and unconscious.

Largest Slum

A heavily populated urban area characterized by substandard housing and squalor, often described as the most extensive in size or population.

Khayelitsha

Khayelitsha is a township located on the outskirts of Cape Town in South Africa, known for its vibrant community and significant economic challenges.

Innate

Inherent or natural characteristics or abilities not acquired or learned.