What Is Data Integration

question 112

Multiple Choice

What is data integration?

• A) The integration of data from multiple sources, which provides a unified view of all data.
• B) Takes information entered into a given system and sends it automatically to all downstream systems and processes.
• C) Takes information entered into a given system and sends it automatically to all upstream systems and processes.
• D) The integration of a company's existing management information systems.

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Definitions:

George Kingsley Zipf

was an American linguist and philologist who is best known for Zipf's law, which suggests that in any given language, the frequency of any word is inversely proportional to its rank in the frequency table.

Linguist

A specialist in the study of language and its structure, including the study of grammar, syntax, phonetics, and semantics.

Brand Loyal

The tendency of consumers to consistently purchase products or services from the same brand over time, often due to satisfaction, perceived value, or emotional connection.

Inertia

A state of inactivity or resistance to change in consumer behavior, often due to habit or perceived effort.