McDonald's Is _________ Selling When It Asks Their Customers If

question 30

Short Answer

McDonald's is _________ selling when it asks their customers if they would like an apple pie with their meal.

---

Definitions:

Perceived Benefits

The advantages or positive outcomes that consumers believe they will receive from a product or service.

Price-Quality Relationship

The perceived correlation between the price of a product and its quality, where higher-priced items are often believed to be of better quality.

Reference Value

A benchmark or standard used for comparison in evaluating the performance or quality of something.

Price Elasticity

A measure of how sensitive the quantity demanded of a good or service is to a change in its price, indicating how changes in price affect sales volume.