Click-Fraud Is the Abuse of Pay-Per-Click, Pay-Per-Call, and Pay-Per-Conversion Revenue

question 69

True/False

Click-fraud is the abuse of pay-per-click, pay-per-call, and pay-per-conversion revenue models by repeatedly clicking on a link to increase charges or costs for the advertiser.

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Definitions:

Government-sponsored

Programs, initiatives, or projects that are funded or promoted by a governmental entity.

Customer-oriented

An approach or strategy that focuses primarily on meeting the needs and expectations of customers.

Retailer-sponsored Cooperatives

Organizations owned and operated by a group of retailers aimed at improving purchasing power and marketing capabilities through collective efforts.

Franchising

A business model that allows an individual or group to operate a business using the branding and business structure of an established company.