The Victory Wireless Store in Denver Is Currently Offering a Fabulous

question 117

Multiple Choice

The Victory Wireless store in Denver is currently offering a fabulous marketing strategy for potential new iPhone customers. Victory Wireless offers customers who purchase an iPhone with a 2-year subscription a free Otter phone case, car charger, ear phones, and speakers. In terms of Porter's Five Forces what is Victory Wireless attempting to achieve with this marketing strategy?

• A)Increase buyer power.
• B)Increase substitute products.
• C)Decrease supplier power.
• D)Decrease buyer power.

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Definitions:

Limited Liability Company

A legal structure for businesses where the owners have limited personal liability for the company's debts and actions.

Active Management

A strategy where a fund manager makes specific investments with the goal of outperforming an investment benchmark index.

Growth Limitations

Growth limitations refer to the factors or conditions that can hinder or restrain the expansion or progress of a company or economy.

Double Taxation

A taxation principle referring to income taxes paid twice on the same source of earned income, it can occur when income is taxed at both the corporate level and personal level.