Which of the Following Statements About Reach Is True

question 90

Multiple Choice

Which of the following statements about reach is true?

• A)Reach is always expressed as a percentage.
• B)Reach measures the intensity of a media schedule.
• C)Reach measures the extent of duplicated audience exposure by a media vehicle.
• D)Reach refers to the number of different people or households exposed to an advertising schedule during a given time period.
• E)Reach refers to the duration of an ad campaign.

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Definitions:

Herbal Remedies

Natural plant-based products used to treat or prevent health conditions and diseases.

Flashback

A sudden, intense re-experiencing of a past experience or memory, often associated with traumatic events.

Designer Drug

Synthetic substances created to mimic the effects of illegal drugs, often with slight modifications to their chemical structure to evade law enforcement detection.

Euphoric State

An intense feeling of happiness, confidence, or well-being, sometimes artificially induced through the use of drugs or other substances.