Callie Crystal Owns and Operates One of the Most Successful

question 29

Multiple Choice

Callie Crystal owns and operates one of the most successful local coffee shops in Denver,called The Edgewater Café.Each time a customer purchases their 100^th cup of coffee at The Edgewater Café,they receive a free pound of coffee of their choice.What is Callie attempting to create with her unique "Free Pound of Coffee" marketing program?

• A) Reducing buyer power with a loyalty program.
• B) Increasing buyer power with a loyalty program.
• C) Decreasing supplier power with a differentiated product.
• D) Creating a substitute product.

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Definitions:

Eastern Europe

A region comprising countries on the Eastern part of the European continent, often characterized by its history under Soviet influence during the Cold War.

Arsenal of Democracy

A phrase used by President Franklin D. Roosevelt in 1940 to describe the United States' role in providing military equipment and supplies to countries fighting against Axis powers in World War II.

Military Materiel

Equipment, apparatus, and supplies used by armed forces for warfare.

Bracero Program

A series of agreements between the United States and Mexico, allowing temporary laborers from Mexico to work in the U.S. agriculture field between 1942 and 1964.