How Do Advertising Practitioners View Public Relations

question 9

Multiple Choice

How do advertising practitioners view public relations?

• A)As a tool of marketing to be used to promote sales of the company's products or services.
• B)As a job that can be avoided until the company receives bad publicity.
• C)As an umbrella process that the companies should use to manage their continuing relationships with their various publics.
• D)As an activity to be used in combination with other types of sales promotion.
• E)As a task that can be performed only by a professional public relations expert.

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Definitions:

Racemic Mixture

A mixture containing equal amounts of left- and right-handed enantiomers of a chiral molecule, making it optically inactive.

Enantiomer

One of a pair of molecules that are mirror images of each other and cannot be superimposed, often possessing different biological activities.

Polarimetry Tube

A laboratory device used to measure the rotation of polarized light as it passes through optically active substances.

Specific Rotation

A physical property of chiral compounds, describing the direction and magnitude of rotation of plane-polarized light by a substance.