Which of the Following Statements Describes a Benefit of Sponsorship

question 29

Multiple Choice

Which of the following statements describes a benefit of sponsorship?

• A)There is little clutter associated with a co-sponsorships.
• B)Sole sponsorships are inexpensive.
• C)It is relatively easy to gauge the effectiveness of a sponsorship.
• D)Sponsorships enhance the image of the company sponsoring them.
• E)Sponsorships can rapidly convert fan loyalty into sales.

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Definitions:

Consumer Surplus

The discrepancy between the amount consumers are prepared to pay for a product or service and the amount they end up paying.

Demand Curve

A graphical representation of the relationship between the price of a good and the quantity demanded, typically downward sloping, indicating an inverse relationship.

Marginal Cost

The cost of producing one more unit of a good or service, considering variable costs but not fixed costs.

Block Pricing

Practice of charging different prices for different quantities or “blocks” of a good.