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What Are the Functions of Direct Marketing

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What are the functions of direct marketing?


Definitions:

Dominance

A state or condition of having power and influence over others, often observed in social, ecological, or hierarchical relationships.

Moderator

An independent variable in research that can affect the strength or direction of the relationship between a dependent and an independent variable.

Catalyst

A substance or agent that increases the rate of a chemical reaction without itself undergoing any permanent chemical change, or metaphorically, something that triggers a significant event or change.

Transmitter

A device or system that sends out signals, messages, or other forms of communication through various forms of media.

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