One of the Main Advantages of Public Relations Is That

question 16

Multiple Choice

One of the main advantages of public relations is that:

• A)it is highly credible.
• B)it is a paid form of communication.
• C)it is extremely precise.
• D)it is easy to quantify.
• E)the results are not dependent on the skills and experience of the people executing it.

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Definitions:

Amortized

Pertains to gradually reducing the cost of an intangible asset through scheduled, predetermined payments over its useful life.

Book Value

The net value of a company's assets minus its liabilities and intangible assets, representing the total value that shareholders would theoretically receive if a company was liquidated.

Noncontrolling Interest

A portion of equity in a subsidiary not attributable, directly or indirectly, to the parent company, reflecting minority shareholders' claim on assets and earnings.

Markup

The difference between the cost of a good or service and its selling price, represented as a percentage of the cost.