Examlex
List and describe the two direct selling strategies.
Personal Selling
A method of selling that involves direct interaction between a sales representative and a potential customer, usually in a face-to-face manner, aiming to persuade the customer to make a purchase.
Two-Way Flow
Communication or interaction that involves back-and-forth exchange of information, ideas, or materials between two parties or points.
Salesperson
An individual who sells products or services directly to customers, aiming to meet their needs and secure transactions.
Promotion Budget
Financial allocation specifically dedicated to marketing and advertising efforts to increase sales or raise brand awareness.
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