As an Element of the Media Mix,the Term _____ Refers

question 32

Multiple Choice

As an element of the media mix,the term _____ refers to the overall strategy of selecting media vehicles to achieve the desired message weight,reach,frequency and continuity objectives.

• A)media
• B)methodology
• C)markets
• D)message
• E)motivation

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Definitions:

Ordinary Annuity

An Ordinary Annuity is a series of equal payments made at the end of consecutive periods over a fixed length of time.

Accounting Principle

Fundamental concepts or guidelines that govern the field of accounting and instruct how financial transactions should be recorded and reported.

Accounting Estimate

An approximation of a financial amount in the absence of precise data or measurements.

Reporting Entity

A business or organization that is required to prepare financial statements.