_____ Is Defined as an Interactive Process of Addressable Communication

question 19

Multiple Choice

_____ is defined as an interactive process of addressable communication that uses one or more advertising media to effect,at any location,a measurable sale,lead,retail purchase,or charitable donation,with this activity analyzed on a database for the development of ongoing mutually beneficial relationships between marketers and customers,prospects,or donors.

• A)Mass advertising
• B)Sales promotion
• C)Direct marketing
• D)Personal selling
• E)Network marketing

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Definitions:

Observational Methods

Research techniques that involve watching and recording the behaviors of subjects in their natural environment without interference.

Participant Observation

A qualitative research method involving the immersion of the researcher in the environment of the subjects being studied, often while participating in their activities.

Social Situation

The immediate physical and social setting in which people are involved that influences their thoughts, feelings, and behaviors.

Research Designs

Systematic plans used by researchers to gather, measure, and analyze data for a study.