Which of the Following Statements About Sales Promotion Is True

question 84

Multiple Choice

Which of the following statements about sales promotion is true?

• A)Sales promotion is a deceleration tool.
• B)Sales promotion normally involves an indirect inducement.
• C)Sales promotion is usually considered to be complementary.
• D)Sales promotion may be used anywhere along the marketing route.
• E)Sales promotion adds intangible immediate value to the brand.

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Definitions:

Short-Range

Pertaining to activities, planning, or forecasting that covers a relatively brief period of time, typically up to one year.

Medium-Range

Pertaining to the intermediate term, often in the context of planning, forecasting, or operations.

Long-Range

Pertaining to strategic decisions or actions that consider and impact a significant period into the future, often beyond the immediate or short term.

Point-Of-Sale Computers

Computerized systems used in retail environments to conduct sales transactions, manage inventory, and record customer purchases.