Kellogg's Offered Free 'Crest' Toothpaste Along with Its 400gm Pack

question 24

Multiple Choice

Kellogg's offered free 'Crest' toothpaste along with its 400gm pack of 'Chocos' that was included within the pack itself.The offer was available for a limited period of one month.This is an example of a(n) :

• A)in-pack coupon.
• B)self-liquidating premium.
• C)in-pack premium.
• D)spiff.
• E)cents-off promotion.

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Definitions:

Cognitive-Behavioral Therapy

A psychotherapeutic approach that aims to solve problems concerning dysfunctional emotions, behaviors, and cognitions through a goal-oriented, systematic process.

Systematic Desensitization Therapy

Type of behavior therapy that attempts to reduce client anxiety through relaxation techniques and progressive exposure to feared stimuli.

Behavior Modification

A therapeutic approach focusing on changing maladaptive behaviors through reinforcement and other learning principles.

Client-Centered Therapy

A psychotherapeutic approach where the therapist provides support and guidance, allowing clients to explore and solve their problems in a non-directive manner.