Which of the Following Statements About Media Planning Is True

question 4

Multiple Choice

Which of the following statements about media planning is true?

• A) One reason media planning is easier today than it was 20 years ago is the increasing number of media choices.
• B) The ability to advertise to larger and larger segments has made the job of media planning easier.
• C) The cost of all media is less today than it was 10 years ago.
• D) The job of media planning has been made more difficult by changes in the way advertising is bought and sold.
• E) The job of media planning has been made more difficult by legislation that prohibits repetitive advertising.

---

Definitions:

Momma's Boy

A term often used to describe a man who has a very close and dependent relationship with his mother, beyond what is considered usual.

Actor-Observer Effect

The tendency to attribute one’s own behavior primarily to situational factors and the behavior of others primarily to dispositional factors.

Football Scholarship

A financial aid award for students to attend college primarily based on their skills and potential in the sport of football, often covering tuition or other educational expenses.

Proximity

Physical or geographic closeness; a major influence on attraction.