Assume the Audience for 'Who Wants to Be a Millionaire

question 70

Multiple Choice

Assume the audience for 'Who Wants to Be a Millionaire' on a local cable channel is 115,000.During the months of January and February,a jewelry store ran 16 ads during the show.This is the only advertising the jeweler did during those two months.Its _____ equals 1,840,000.

• A)message value
• B)medium specificity
• C)effective frequency
• D)gross rating point
• E)gross impression

---

Definitions:

Foreign Competition

Foreign competition involves businesses based in one country competing against products or services offered by companies based in other countries.

Supply Chains

Networks of individuals, organizations, resources, activities, and technology involved in the production and delivery of a product or service from supplier to consumer.

Culture

The set of values, guiding beliefs, understandings, and ways of doing things shared by members of a society; exists on two levels.

Symbols and Ceremonies

Elements used within a culture or organization to represent ideas, values, or commemorate important events or achievements.