Assume the Audience for 'Who Wants to Be a Millionaire

question 70

Multiple Choice

Assume the audience for 'Who Wants to Be a Millionaire' on a local cable channel is 115,000.During the months of January and February,a jewelry store ran 16 ads during the show.This is the only advertising the jeweler did during those two months.Its _____ equals 1,840,000.

• A)message value
• B)medium specificity
• C)effective frequency
• D)gross rating point
• E)gross impression

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Definitions:

Review Technique

A systematic process or method used to analyze or evaluate something in order to derive insights, find improvements, or assess performance.

Gantt Chart

A visual project management tool that outlines a project schedule, showing the start and finish dates of elements in a project, often used to track project progress.

Management Exception

A policy or practice where managers intervene or take action based on significant deviations from expected results or predefined standards.

Actual Performance

The real, observed output, result, or productivity as opposed to planned or expected performance.