Which of the Following Factors Positively Affect the Attention Value

question 5

Multiple Choice

Which of the following factors positively affect the attention value of a medium or vehicle?

• A)Newness and freshness of the advertiser's campaign
• B)Audience disenchantment with editorial content or program material
• C)Less number of competitive advertisers
• D)The effectiveness of the advertising response curve
• E)Span of the media plan

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Definitions:

Trade Deficits

Occur when a country's imports exceed its exports during a certain period, indicating an outflow of domestic currency to foreign markets.

Capital Account Balance

A measure within a country's balance of payments that records all transactions involving the acquisition or disposal of capital assets, such as securities and real estate, between residents and nonresidents.

Legal Tender

Coins and paper money officially declared to be acceptable for the settlement of financial debts.

Car Importer

A company or individual that buys foreign cars and brings them into a country to sell.