Media Planners Often Define Media Objectives by the Advertising Schedule's

question 2

Multiple Choice

Media planners often define media objectives by the advertising schedule's _____,the total size of the audience for a set of ads or an entire campaign.

• A) circulation value
• B) attention value
• C) frequency
• D) message weight
• E) gross impressions

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Definitions:

Genetics

The study of heredity and the variation of inherited characteristics.

Experience

The knowledge or practical wisdom gained from what one has observed, encountered, or undergone.

Lesioning

The process of causing a lesion or damage to the tissue, especially in the brain, as a way of studying its functions or treating disorders.

Electrical Stimulation

The application of electrical currents to tissues or organs to stimulate or modulate their function, often used for therapeutic purposes.