Examlex
Which of the following methods of scheduling media would be most effective for a new retailer with a slim advertising budget?
Stimulus Substitution
A theory in classical conditioning suggesting that the conditioned stimulus acts as a substitute for the unconditioned stimulus, eliciting the same response.
Classical Conditioning
An educational mechanism where the consistent pairing of two stimuli occurs; the response which initially is drawn by the second stimulus, in time, is drawn by the first stimulus alone.
Conditioned Stimulus
A previously neutral stimulus that, after being repeatedly associated with an unconditioned stimulus, evokes a conditioned response.
Conditioned Fear
A learned response to a previously neutral stimulus that has become associated with a frightful event or situation.
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