Assume the Audience for 'Who Wants to Be a Millionaire

question 70

Multiple Choice

Assume the audience for 'Who Wants to Be a Millionaire' on a local cable channel is 115,000.During the months of January and February,a jewelry store ran 16 ads during the show.This is the only advertising the jeweler did during those two months.Its _____ equals 1,840,000.

• A)message value
• B)medium specificity
• C)effective frequency
• D)gross rating point
• E)gross impression

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