According to the Advertising Response Curve

question 94

Multiple Choice

According to the advertising response curve:

• A)incremental expense in advertising builds with repeated exposures.
• B)too much ad exposure results in message spillover.
• C)the first exposure is most effective with the following exposures having diminishing effectiveness.
• D)effective frequency decreases as effective reach increases.
• E)continuity diminishes as effective frequency is increased.

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Definitions:

Homeless

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Culture of Poverty Theory

A concept suggesting that poverty is not a result of individual inadequacies but is instead the outcome of a larger social and cultural atmosphere that perpetuates poverty across generations.

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Political Disenfranchisement

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