When Larina Visited a Web Site Called BrilliantButCancelled

question 54

Multiple Choice

When Larina visited a Web site called BrilliantButCancelled.com,she saw a small icon on the right side of the page,which asked her to click on it to learn more about the college programs provided by the University of Phoenix.The correct name for this icon is a(n) :

• A)ad button.
• B)interconnect.
• C)avail.
• D)interstitial.
• E)sponsored Web site.

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Definitions:

Learned Helplessness

A state where an individual experiences feelings of helplessness, resulting from experiencing trauma or continuous lack of success.

Heuristics

Mental shortcuts that allow individuals to quickly select and apply schemas to new or ambiguous situations.

Schema Selection

The process of choosing relevant frameworks or cognitive structures from one's memory in order to interpret and understand new information.

Schemas

Mental structures that an individual uses to organize knowledge and guide cognitive processes and behavior.