Which of the Following Statements About a Medium's Audience Is

question 47

Multiple Choice

Which of the following statements about a medium's audience is true?

• A)It is unethical for media vehicles to try to attract advertisers by using audience demographics.
• B)Data on the size of media audiences are almost nonexistent.
• C)The media planner needs to know how closely the vehicle's audience matches the target market.
• D)Audience refers to the number of people who remember seeing or hearing an ad.
• E)The media planner is not concerned about media audience size because all information on audience demographics is typically fabricated.

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Definitions:

Sexual Desire Disorder

A condition marked by a lack or absence of sexual desires or fantasies, which can significantly affect relationships and emotional health.

Estrogen

A hormone (the so-called female sex hormone) that promotes the development and maintenance of female physical characteristics and that is involved in sexual activity and desire,

Testosterone

A hormone (the so-called male sex hormone) that stimulates development of male secondary sexual characteristics and that is involved in sexual activity and desire, variations in the level of which can lower or increase sex drive.

Prolactin

A hormone that helps initiate and maintain breast milk production in pregnant and nursing women, and that is involved in sexual activity and desire, variations in the level of which can lower or increase sex drive.