Advertising That Runs on A(n)_____ Schedule Runs Steadily

question 30

Multiple Choice

Advertising that runs on a(n) _____ schedule runs steadily.The amount of advertising varies little over the campaign period.

• A)continuous
• B)uninterrupted
• C)flighting
• D)incessant
• E)time-sensitive

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Definitions:

Accrual Basis

An accounting method where income and expenses are recorded when they are earned or incurred, regardless of when the cash transactions occur.

Insurance Expense

The cost incurred by a business for its insurance policies, which is recorded as an expense on the income statement.

Prepaid Insurance

An asset account that represents payments made in advance for insurance services, which are expensed over the period the insurance coverage is applicable.

Adjusting Entries

Journal entries made at the end of an accounting period to allocate income and expenditures to the period in which they actually occurred.