An Advertiser Might Choose to Use Direct-Mail Advertising Instead of Some

question 12

Multiple Choice

An advertiser might choose to use direct-mail advertising instead of some other medium because direct-mail advertising:

• A)does not add to environmental problems.
• B)can be personalized.
• C)has a very low cost per exposure.
• D)can hold the interest of prospects without the aid of editorial or entertainment content.
• E)can be efficiently and precisely delivered.

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Definitions:

Naturally Occurring

Referring to substances, phenomena, or processes that exist or happen without human intervention.

Polarized

A term indicating something is divided into two sharply contrasting groups or sets of opinions or beliefs.

Transmitter Substances

are chemical substances, such as neurotransmitters, that transmit nerve impulses across synapses between nerves or from nerves to muscles or organs.

Neuron

A specialized cell transmitting nerve impulses; a nerve cell.