The Company's Database of Current,recent,and Long-Past Customers as Well as Identified

question 53

Multiple Choice

The company's database of current,recent,and long-past customers as well as identified prospects comprises the _____ for direct-mail programs.

• A) buyer directory
• B) house list
• C) mail-response list
• D) compiled list
• E) inquiry file

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Definitions:

Confidence Interval

An estimated range of values, calculated from sample statistics, that is likely to contain the value of an unknown population parameter.

Monthly Cost

The total amount of expenses incurred by an individual, household, or organization within a month.

State Supported

Institutions or activities receiving financial assistance from the government, which can include educational establishments, public services, or infrastructure projects.

Confidence Interval

A range of values, derived from sample statistics, that is believed, with a certain level of confidence, to contain the value of an unknown population parameter.