Internet Enables Customers and Stakeholders to Respond to a Company's

question 66

True/False

Internet enables customers and stakeholders to respond to a company's media communications in real time,using the same channel for feedback that the company used for promotion.

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Definitions:

Spreading Activation

A model of how information is retrieved in the brain, suggesting that spreading activation from one concept in a network triggers the retrieval of related concepts.

Discriminative Stimulus

A stimulus in the presence of which a particular response is reinforced, helping to differentiate it from other stimuli where the response would not be reinforced.

Operant Conditioning

A learning process in which the likelihood of a behavior is increased or decreased through reinforcement or punishment.

Reinforcement

A process in behavioral psychology that increases the likelihood of a behavior being repeated, through positive or negative stimuli.