The Form of Mobile Advertising That Represents the Largest Inventory

question 37

Multiple Choice

The form of mobile advertising that represents the largest inventory is:

• A)ad impressions.
• B)rich media advertising.
• C)banner ads.
• D)interstitials.
• E)sponsored short message system (SMS).

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Definitions:

LIFO Method

Last In, First Out; an accounting method for valuing inventory by treating the most recently produced items as the first to be sold.

Cost Of Goods Sold

Direct costs attributable to the production of goods sold by a company, including materials, labor, and overhead.

Merchandise

Goods that are purchased, stored, and sold by a business in the ordinary course of its operations, often referred to as inventory.

Gross Profit Rate

The gross profit rate, also known as gross profit margin, is the ratio of gross profit (sales minus cost of goods sold) to sales, expressed as a percentage.