In an Internet Ad for Absolute Liquor,viewers See the Bottom

question 26

Multiple Choice

In an Internet ad for Absolute liquor,viewers see the bottom of the Absolute bottle surrounded by space.This clean use of space and depth draws the user in.When you mouse over the bottle it shakes.One by one,lemons begin falling into the foreground of the ad until all the lemons fall-surrounding a bottle of Absolute Citron and the message: "Absolute Lemon drop" coming to rest as a lemon tree leaf falls gently to the base of the ad unit.The ad,which conveys the experience of shaking a lemon tree interactively is an example of _____ advertising.

• A)iconic
• B)rich-media
• C)viral
• D)device
• E)mnemonic

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