An Advertiser That Wanted to Make Certain That the Station

question 42

Multiple Choice

An advertiser that wanted to make certain that the station would run a percentage of its spots in the better day parts-and not just late at night-should buy:

• A)co-sponsorship production package.
• B)radio organized sales (ROS)package.
• C)cume audience plan.
• D)total audience plan (TAP)package.
• E)targeted day part plan.

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Definitions:

Average Rate of Return

A financial ratio that compares the average annual profit of an investment to its initial cost, often used to assess the profitability of an investment over time.

Present Value Factors

Multipliers used to calculate the present value of a future amount of money or stream of cash flows given a specific discount rate.

Net Present Value

A financial metric that evaluates the profitability of an investment or project by calculating the present value of expected future cash flows, minus the initial investment cost.

Annuity

A financial instrument that disburses a set series of payments to a person, often employed as a revenue flow for individuals in retirement.