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Who are the creators of Google?
Problem Recognition
The initial stage in the consumer decision-making process where a consumer identifies a need or problem that requires a solution.
Prepurchase Cognition
The thought processes and considerations of consumers before making a buying decision, including research, evaluation of alternatives, and the influence of attitudes and beliefs.
Problem Recognition
The initial step in the buying process, where a consumer identifies a need or a problem that requires a solution.
Alternative Evaluation
The stage in the consumer decision process where options are assessed before making a purchase decision.
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