Which of the Following Statements About the Use of Television

question 27

Multiple Choice

Which of the following statements about the use of television in IMC is NOT true?

• A)There is no better medium than television for image advertising.
• B)Advertisers find that television is a good leverage tool.
• C)There is no better medium than television for imparting brand meaning to viewers.
• D)Advertisers should remember that whether TV viewers like an ad has a lot to do with the popularity of the brand being advertised.
• E)An advertiser might take advantage of the relatively high CPM of television to reach out to many prospects.

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Definitions:

Lifetime Learning Credit

A tax credit that helps pay for undergraduate, graduate, and professional degree courses, including courses to acquire or improve job skills.

Degree Program

A course of study at a college or university that leads to the attainment of a specific academic degree, such as a bachelor's or master's degree.

Foreign Tax Credit

A tax credit that allows taxpayers to offset income tax paid to foreign countries against their U.S. tax liability to avoid double taxation.

U.S. Income Tax

A charge imposed by the U.S. federal government on the yearly income of individuals, companies, trusts, and various legal bodies.