Reliable Information on the Audiences for Cable Programs

question 21

Multiple Choice

Reliable information on the audiences for cable programs:

• A)is easily obtained from Nielsen.
• B)is hard to gather.
• C)is much more accurate than similar ratings information for network programming.
• D)does not divide the day into the same units as the networks do-thus making comparisons difficult.
• E)is easy for media planners to interpret.

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Definitions:

Nasal Cavity

The large air space behind the nose, involved in breathing and housing the olfactory neurons.

Chemoreceptors

Sensory cells or organs specialized in detecting changes in chemical concentrations, often used in taste, smell, and regulation of breathing.

Ventilation

The process of moving air in and out of the lungs to facilitate gas exchange with the internal environment, primarily involving oxygen and carbon dioxide.

Blood pH

The measure of acidity or alkalinity of the blood, which is typically maintained at around 7.35 to 7.45.