Why Is Most Network TV Advertising Sold on a Participating

question 24

Multiple Choice

Why is most network TV advertising sold on a participating basis?

• A)Most advertisers find the full network lineup coincides most effectively with their target markets.
• B)This enables smaller advertisers to buy a limited amount of time and still have nationwide coverage.
• C)Network advertising requires only a short lead-time due to the flexibility of the medium.
• D)All advertisers-no matter how large their advertising budget-receive an identical number of commercial slots from the FCC.
• E)All commercials have to be approved by the FCC.

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Definitions:

Object-Oriented Programming

A programming paradigm based on the concept of "objects", which can contain data and code: data in the form of fields, and code in the form of procedures.

Interactions

Exchanges or communications between components in a program or between users and programs.

Remainder Operator

An operator (usually %) used in programming to compute the remainder of the division of two numbers.

Integer Division

The process of dividing two integers resulting in an integer quotient, discarding any remainder.