The Program's _____ Is Defined as the Number of Households

question 91

Multiple Choice

The program's _____ is defined as the number of households watching a particular TV program,expressed as a percentage of the total homes that have sets in use.

• A) audience share
• B) audience reach
• C) designated market area (DMA)
• D) area of dominant influence (ADI)
• E) audience frequency

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Definitions:

Sexual Partners

Individuals with whom one engages in sexual activity.

Evolutionary Psychologists

Scholars who study the mental adaptations of humans to a changing environment, from an evolutionary perspective.

Biological Change

Alterations in the physiological or genetic characteristics of living organisms, which can occur naturally or through external influences.

Sociobiologists

Scientists who study the biological basis of social behavior across species, including humans, often focusing on how behavior has been shaped by evolution.