How Do the Creatives Establish Credibility for Their Advertised Good

question 46

Essay

How do the creatives establish credibility for their advertised good or service?

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Definitions:

Afraid

A feeling of fear or anxiety about a possible or likely situation or event.

Anxious

Feeling anxious or stressed, usually because of an upcoming event or something that has an unpredictable result.

James-Lange Theory

A theory of emotion that suggests emotions are the result of physiological reactions to events, where we feel emotion because of the interpretation of bodily reactions.

Hearts Race

An increase in heart rate, often due to exercise, stress, excitement, or anxiety.