Why Would Radio Be a Poor Advertising Medium for a Fabric

question 61

Multiple Choice

Why would radio be a poor advertising medium for a fabric store that was trying to increase its market by carrying a new line of brightly-colored upholstery fabric?

• A)Radio is too selective
• B)Radio is programmed to suit listeners' moods
• C)Radio is very expensive when compared to most other media
• D)Radio is only a sound medium
• E)Radio lacks creative flexibility

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Definitions:

Functionalist Perspective

An approach in sociological theory focusing on the functions of each part of a society and how these parts contribute to the stability and functionality of the whole.

Economic Rewards

Benefits or compensations received as a result of one's work or economic activities, including salaries, wages, and bonuses.

Vital Jobs

Positions or roles that are essential for the functioning of society, often including healthcare, public safety, and food supply services.

Intergenerational Mobility

The movement or changes in social status that occur from one generation to the next within a family.