The Ad for the Horse Medication Contains a Photo of and a Testimonial

question 90

Multiple Choice

The ad for the horse medication contains a photo of and a testimonial by Monty Roberts,a noted horse trainer.The background of the ad was designed to look like leather and extends to the very edge of the page.The advertiser probably had to pay the magazine a 15 percent premium for this extended background called a(n) :

• A)bleed page.
• B)environmental re-creation.
• C)edge printing.
• D)environmental realism.
• E)picture frame.

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Definitions:

Efficient Outcome

A situation where resources are allocated in a way that maximizes net benefits to society and cannot be improved upon by making any one individual better off without making someone else worse off.

Simultaneous Move Game

A strategic situation where all players make their moves at the same time without knowledge of the others' choices.

Centralized Purchasing

The process where one central department within an organization is responsible for making all purchasing decisions to achieve efficiencies and cost savings.

Equilibrium

A situation where the equilibrium of market forces of supply and demand results in stable prices.