The Ad for the Horse Medication Contains a Photo of and a Testimonial

question 90

Multiple Choice

The ad for the horse medication contains a photo of and a testimonial by Monty Roberts,a noted horse trainer.The background of the ad was designed to look like leather and extends to the very edge of the page.The advertiser probably had to pay the magazine a 15 percent premium for this extended background called a(n) :

• A)bleed page.
• B)environmental re-creation.
• C)edge printing.
• D)environmental realism.
• E)picture frame.

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Definitions:

Positive Correlation

A relationship between two variables where they move in the same direction, meaning that as one variable increases, so does the other, and vice versa.

Negative Correlation

A relationship between two variables in which one variable increases as the other decreases, and vice versa.

Psychopathology

The study of mental disorders, including their symptoms, causes, and treatments.

Case Studies

In-depth analyses of a single event, situation, individual, or group to explore causation in order to find underlying principles.