Which of the Following Statements About the Use of Directories

question 91

Multiple Choice

Which of the following statements about the use of directories and Yellow Pages as advertising media is true?

• A)Like other forms of advertising,Yellow Pages advertising are sold on a weekly or monthly basis.
• B)A retailer will satisfy its need to reach its consumer by picking only one directory in which to advertise.
• C)Directories and Yellow Pages act as valuable references for consumers.
• D)There is little competition among directories.
• E)It is not practical for small retailers to advertise in directories.

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