The First Step in the Classic Manual Preproduction Process for a Print

question 26

Multiple Choice

The first step in the classic manual preproduction process for a print ad begins when:

• A)an advertising budget is established.
• B)roughs or comprehensive layouts are submitted to the production department.
• C)storyboards are shown to the advertiser for approval.
• D)the ad concept is approved.
• E)the product's feature,benefits,and advantages are determined.

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Definitions:

Preventative Strategies

Approaches or measures taken to prevent the occurrence or recurrence of diseases, disorders, or injuries.

Suicide Rates

The number of suicide deaths in a given population and time period, often expressed per 100,000 individuals per year.

Interpersonal Therapy

A short-term form of psychotherapy that focuses on improving interpersonal relationships and communication patterns to alleviate mental health issues.

Antidepressant Medication

Drugs prescribed to relieve symptoms of depression by adjusting the levels of neurotransmitters in the brain.