In Print and Broadcast Commercials,the Geico Gecko Speaks Openly of His

question 19

Multiple Choice

In print and broadcast commercials,the Geico Gecko speaks openly of his celebrity role and plainly acknowledges that his job is to get people to buy Geico insurance.The Geico Gecko is an example of a:

• A)cartoon.
• B)mnemonic device.
• C)commercial dub.
• D)slice-of-life.
• E)characterization.

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Definitions:

Good Mood

A positive emotional state characterized by feelings of happiness, satisfaction, and well-being.

Deserve Help

Deserve Help refers to the belief or notion that individuals should receive support, assistance, or aid, particularly in times of need based on certain conditions or merits.

Bystander Effect

A social psychological phenomenon where individuals are less likely to offer help to a victim when other people are present, often due to the diffusion of responsibility.

Altruism

The selfless concern for the well-being of others, characterized by acts intended to benefit or help someone without expecting anything in return.