Why Is Radio the Least Expensive Electronic Medium on Which

question 60

Multiple Choice

Why is radio the least expensive electronic medium on which to produce an ad?

• A)Local pricing keeps costs low
• B)The Federal Communications Commission controls the cost of radio commercials
• C)Radio appeals only to the one sense-sound
• D)The cost of duplicating radio commercials to digital tape is low
• E)Talent does not influence the effectiveness or cost of radio commercials

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Definitions:

Competitive Advantage

A particular circumstance or characteristic that grants a company a dominant or advantageous position over its competition.

Future Growth

Refers to the expansion and development of a business or economy over time.

Operational Control

The process of monitoring and managing day-to-day operations of a business to ensure that organizational goals are met.

Displaced Workers

Individuals who have lost their jobs due to economic changes, technological advancements, or other external factors beyond their control.