Cargill,Incorporated Is a Privately Held,multinational Corporation

question 39

Multiple Choice

Cargill,Incorporated is a privately held,multinational corporation.Its business activities include purchasing,processing,and distributing grain and other agricultural commodities,and the manufacture and sale of livestock feed and ingredients for processed foods and pharmaceuticals.In 2007,Cargill launched an ad campaign in which it used advertising in business publications to extol its virtues.In other words,Cargill used _____ copy in its print ads.

• A)business
• B)service
• C)anecdotal
• D)institutional
• E)regulated

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Definitions:

Sales Promotions

Marketing activities that aim to boost sales and attract customers by offering limited-time incentives.

Trade Advertising

Advertising undertaken by the manufacturer and directed toward the wholesaler or retailer.

Recycled Plastic

Plastic material that has been collected, processed, and reformed into new products, reducing the need for virgin raw materials and minimizing environmental impact.

Retail Supermarkets

Large stores offering a wide variety of goods, primarily food and everyday essentials, in a self-service format.