After Conceptualization,the Primary Responsibility of the Art Director Is To

question 48

Multiple Choice

After conceptualization,the primary responsibility of the art director is to:

• A) supervise the ad's progress to completion.
• B) prepare possible visuals for the ad.
• C) write the body copy and the headline(s).
• D) introduce creativity to a prosaic process.
• E) organize the various elements of an ad into a proposed layout.

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Definitions:

Guaranteed Profit

A commitment or assurance, often not feasible, that an investment will yield a positive return.

Reduced Competition

A market condition where there are fewer rivals competing for customers, often leading to increased prices and reduced innovation.

Price Discrimination

The strategy of selling the same product to different buyers at different prices based on factors like age, location, or purchase volume, often to maximize profits.