An Ad for the Retailer Coldwater Creek Does Not Promote

question 28

Multiple Choice

An ad for the retailer Coldwater Creek does not promote the clothing the store chain sells. Rather the ad was designed to promote the Susan G. Komen Breast Cancer Race for the Cure. The _____ copy in this ad described how important it was for women to receive annual mammograms and support breast cancer research.

• A) business
• B) service
• C) anecdotal
• D) institutional
• E) regulated

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Definitions:

Midwest

A geographical region of the United States generally including states in the central, northern part of the country.

Alternative Hypothesis

A hypothesis that proposes a specific relationship between variables, suggesting that there is an effect or a difference that is in contrast to the null hypothesis.

One-way ANOVA

A statistical technique that compares the means of three or more independent (unrelated) groups to determine if at least two of them differ significantly.

Republicans

A member of the Republican Party, one of the two major political parties in the United States.